​Shengzhou, Zhejiang: "One Round and One Flat" Create "World Green Tea Highland"


From April 16th to 17th, Shengzhou City, Zhejiang Province, known as the "World Famous Tea Village", held the 3rd International Green Tea Conference and the 22nd Yuexiang Longjing Tea Culture Festival. Representatives of foreign guests from 13 countries and regions attended the meeting. According to the organizer, the 3rd International Green Tea Conference aims to consolidate and expand the results of the previous two Green Tea Conferences, explore and build a new pattern for the high-quality development of my country's green tea industry under the new situation, and promote the inheritance and innovation of "one circle and one flat" with high quality. Promote the “Belt and Road” joint construction and sharing at a high level, and write a new chapter in the development of the green tea industry in the new era.

Xu Jianyi, secretary of the Shengzhou Municipal Party Committee, emphasized that this Green Tea Conference has special significance: first, it is to promote the safety, functionality and convenience of the global tea industry, promote the tea industry, promote tea culture, and lead the people of the world to know tea, love tea and drink tea, and expand our country. A grand event for the influence of the green tea industry; secondly, to implement the specific actions of General Secretary Jin Ping’s speech on the development of the tea industry when he visited Nanping, Fujian in March this year; in addition, it was the national celebration of the "International Tea Day" on May 12 this year. Prelude to the event. At the same time, it also expressed the sincere respect of the tea industry for the 100th anniversary of the founding of the Communist Party of China.

According to reports, Shengzhou has successively won the title of "Hometown of Chinese Tea", "Hometown of Chinese Famous Tea", "Hometown of Chinese Tea Culture", "Ten Key Tea Counties in China", "Country of China's Exported Tea Production Base", "World Pearl Tea" More than 10 national and international gold business cards such as "Yuan" have formed a regional public brand of famous tea with "Yuexiang Longjing" as the core and an export tea brand represented by "Emperor" pearl tea. Round pearl tea, flat and flat Longjing, this "one round and one flat" popular market enjoys a high reputation and reputation at home and abroad, and has the reputation of "the world's green tea sees Zhejiang and Zhejiang green tea is strong in Shengzhou".

It is understood that in 2020, there will be 210,000 mu of tea gardens in the city, with an annual output of 19,700 tons of tea, and a total annual output value of 1.03 billion yuan. The domestic tea market in Shengzhou covers the whole country, and it is exported to more than 40 countries and regions in Europe, Asia, and Africa. , Has set up tea offices in Mali, Morocco and other places.

The China National Tea Research Institute has established a national comprehensive tea experimental base in the Three Realms of Shengzhou. This is the first independent tea experimental base established by China Tea in the country. Academician Chen Zongmao has set up an academician workstation in Shengzhou Huafa Tea Industry. The current Shengzhou tea industry has been formed to include tea seedling breeding, tea planting, processing and sales of famous and popular teas, tea extracts, tea foods, tea health products, and extending to tea machines, tea packaging, tea markets, tea sets, and tea culture. , A complete tea industry chain for tea leisure tourism.

To ensure the steady development of Shengzhou tea industry. Shengzhou City has formulated the "Three-year Action Plan for Agricultural Brand Building in Shengzhou City (2017-2019)", and special funds are arranged every year to support base construction, brand promotion, market expansion, etc. By 2020, the city has developed nearly 140,000 mu of cloned tea gardens.
Shengzhou City attaches great importance to marketing and organizes tea companies to hold Yuexiang Longjing press conferences, tastings, and promotion conferences in target markets such as Shanghai, Shandong, Hebei, and Shanxi. In 2019, 2020, and this year, it has also held three consecutive international conferences. The Green Tea Conference has greatly enhanced the popularity and reputation of Shengzhou tea.

Shengzhou tea industry development vision: the overall development plan is "one, two, three, four hundred", that is: a clear positioning-to create a "world green tea highland"; adhere to the "one flat, one circle" of Yuexiang Longjing and Shengzhou pearl tea; Promote the integrated development of the primary, secondary and tertiary industries of tea planting, tea processing, and tea tourism; implement the four-wheel drive of "quality and brand, talents and policies"; achieve the goal of building a tens of billions of tea industry. (This article was published in "China Sankei Shimbun" April 20th, 3rd edition)

 This article comes from: Ding Jiang, China Sankei News